Tuesday, January 19, 2010

The Right or Wrong Display Frame Can Speak Volumes

Choosing the right display frame is vital in today's highly competitive market place.
Have you ever walked through a shopping mall and noticed how many poster floor stands exist?


Almost every retailer has a poster display stand at the entryway and several more throughout their store.

One in particular that comes to mind was a flimsy metal poster stand situated directly in front of a prominent well known jewelry store. The poster looked great but the floor sign stand was somewhat twisted and leaning to one side. I almost had to tilt my head to read the advertisement for high quality diamonds.

That metal sign frame silently spoke volumes to the many potential customers who were passing by. Unfortunately for the jewelry retailer, the first impression was not one of high quality diamonds.

The advertisement simply was not believable. That poster display frame carried no weight, no class, no sense of value or importance, and portrayed a poor image of that retailer.

You only get one chance to make a great first impression. So, if your intentions are to attract customers, establish brand recognition and build trust, make those first few seconds count, and choose a distinctive solid wood display frame and leave a lasting impression of quality, class and prestige.

For the finest selection of display frames and poster stands please visit us at Marino Custom Display.